Tuesday 10 November 2015

How to turn your website into cash

Going Global will be the next logical step for merchants who want to expand their horizon and get a piece of a new age of commerce pie. This means opening their doors to the world via the Internet and leaving behind local rivals.


If they are configured, Web sites have the best tools on the market of goods and services on the Internet. Advanced search website may catch the eye at first glance, but could not close the main features of the final decision. In SEO you can now optimize your site anywhere in the world, regardless of where you are located. These sites lack essential elements of marketing, some of which will be explained below.

This product is correctly

The disadvantage of selling online is that customers can not touch, smell or taste your product, as they would in a real store. To do this, you will have to compensate. Illustrate your product details with pictures, sounds and video clips are downloaded quickly, even those goods and services is difficult to capture the image. If people do not get to taste what they can expect, they will not buy.

Avoid Choosing paralyzed

Regardless, if in real life or on the Internet, when the number of options exceeds the reasonable limit, people are beginning to waver. They are confused, can not make its mind and became paralyzed. Overwhelmed, they can eventually walk. Sound familiar?

Instead of fire products to customers all at once, will be selectively and carefully organize your product. Explain the items greatest assets, and even suggestions. Being able to conveniently review this information can help customers make their mind and offer you another sale.

Offer trial versions

The best way to get the customer hooked on your product or service, giving them the taste. Let the data type to get with the program, or to give them the opportunity to read part of the electronic book. Demo versions of products, a good sales tool. After they receive, and feel comfortable with the product, they are more likely to buy. Naturally, if they are satisfied. If not, it would be worth reviewing your lure of choice of goods or upgrade the product selection.

Some traders also use the network Freemium as bait. Freemium is a marketing tool, which is based on the core offering for free, but if the premium charged for advanced or special features.

Subliminal messages

Subliminal messages is a way to communicate without actually advance it. It is a way to communicate the idea or product, using the power of the subconscious, as that will receive messages even if they are hidden or unclear to the human eye.

Subliminal messages can influence thought, behavior and actions, and can be included in any web site pictures, video or sound. In other words, the law can be really meaningful pictures to control the visitor to buy your products. So, if youre in real estate, offering images of happy families in front of beautiful houses.

In principle, AIDA

AIDA, abbreviations used in marketing, means Attention, Interest, Desire, and Action

* A Attention: to capture the attention of the client.
* I Interest: to increase customer interest by demonstrating the advantages and benefits of the product (the benefits to sell products, not their functions).
* D Desire: convince customers that they really desire and want the product or service you offer. This is what they always wanted, and it will fully meet their needs.
* A Action: to motivate consumers to action and buy your product (eg, limited time offer, limited supply)

First, the clients see grab their attention. Enhance your call to action, triggers, such as register here and order, or call now and make them stand out without interrupting the flow of the page.

Please guide

Building a successful web site as a tour. You must take the customers hand, and with the AIDA principle, to show them how they can get to the home page to exit.

With eye catching images and icons can help their clients find their own way. If you would not be curious to see where the arrow leads to a big? Just do not overdo it. Too many arrows can be confusing, rather than a point in the right direction.

Provide follow-up Quick Search

Whether you are providing services, selling software or mountain bikes, easy for your customers to find out where they should go. Details, Buy Now or Sign in ideal reference for beginners, but not enough. Keep the flow going and make sure that on every page of your customer visit easy to find signs that will direct them to the next step in the process of buying.

Do not assume that because you are an online wizard, everything else, too.